Bodega Gonzalez-Byass: Home of Tio Pepe and the Sherry Drinking Mouse

(June 2018) After circling the cobblestone streets around Bodega Gonzalez-Byass in Jerez, Spain twice, I gave up on finding street parking, and finally descended into the large underground parking lot nearby. At the gates of the winery I was welcomed by Simon Leth-Nissen, International Brand Manager, a fluent Spanish and English speaker originally from Denmark. As we started our walking tour, a brightly colored red train trundled by filled with tourists. Simon explained that they receive thousands of tourists every year from around the world. This is due, primarily, to the great success of their bread and butter brand, [...]